A taste of the district
Jongno 3-ga is Korea's jewellery district — a kilometre of alleyways where the whole trade sits in one place: grinding, designing, making and selling across more than a thousand shops. Retail and wholesale run side by side at prices well below the rest of Korea, the entire chain worked on the same street. These are the forms gold and fine jewellery take here, sourced on Amazon so a taste of the trade can travel home.
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Pendant
14K gold
A minimalist solid-gold disc on a chain — the everyday-fine style Jongno's mid-market jewellers are known for, made and sold on the same street.
Studs
14K gold
Classic solid-gold ball studs in graduated sizes — the everyday staple alongside the pendant, the district's fine-jewellery core.
Ring
10K gold
A dainty braided solid-gold band — the stackable everyday style of contemporary Korean fine jewellery, designed and made on-site.
Bracelet
14K gold
A thin solid-gold rope chain for the wrist — dainty and layer-friendly, the aesthetic Jongno's workshops trade in.
Pendant
14K gold · created moonstone
A teardrop moonstone with a diamond accent in gold — a step up from the plain disc, sparkle added to the everyday-fine shelf.
Necklace
14K gold
A solid-gold necklace with interlocking circles — the layered, dainty look Jongno's workshops design and lend to Korean entertainers, then sell at fair prices.
Earrings
14K gold
A no-piercing solid-gold ear cuff — the contemporary, trend-forward styling of K-style fine jewellery, the district's live loop with K-culture.
Ring
Gold-plated steel
A personalised initial ring in gold-plated steel — the accessible, personalisation-driven fashion-fine trend common to contemporary Korean jewellery.