Jongno 3‑ga Jewellery Street
Korea's jewellery district — a kilometre of Jongno alleyways with 1,000+ shops where stones are ground, pieces made, and the trade sold, all in one place
Retail & wholesale
Jongno 3-ga is Korea's jewellery district — more than a thousand shops packed along about a kilometre of alleyways in central Seoul, backed by some 300 design and manufacturing workshops and licensed evaluators. It is, in effect, the entire Korean jewellery trade gathered into one neighbourhood.
What sets it apart is that everything happens on the same few streets. Over roughly forty years the district built an integrated system in which stones are ground, pieces designed and produced, and the results sold and distributed, all on-site — wholesale and retail side by side, at prices reported to run 20–40% below other Korean outlets.
The trade grew from Yeji-dong in Jongno 4-ga and spread toward Jongno 3-ga. Today it carries a distinctly Korean twist: it is the styling source for the country's entertainers — workshops design, make, and lend pieces to stars, and when those are worn on television the exposure drives the next wave of demand, a live loop between the district and K-culture.
The result is dense, affordable, and energetic — a working shopping-and-wholesale quarter popular with young Koreans and visitors alike.
Planning to visit or buy in Jongno 3‑ga Jewellery Street?
Getting there and when to go, what a fair price looks like, how to verify what you're buying, and how to spot a fake — the practical, no-nonsense guide.
Read the buyer's guideMakers & Houses
Jongno is Korea's dominant jewellery quarter, some two to four thousand shops clustered around Jongno 3-ga handling a large share of the country's domestic jewellery volume, often at prices well below general retail.
The district's public face is overwhelmingly anonymous booths inside mall buildings. Named, provable consumer houses are the exception, and the few that publish a live storefront cluster around bridal and couple rings.
- Jongno, SeoulMake
- Jongno, SeoulSell
Johnpaul Jewelry
존폴쥬얼리Known for diamond engagement rings, wedding bands, couple rings and lab-grown-diamond pieces, with 10-year free after-service
One of Jongno's longest-established named jewellers, a diamond specialist run by the same family since 1947, now the third generation, exemplifying the district's fine-jewellery depth beyond its anonymous booths.
Twinkring
트윈클링Known for couple rings, wedding bands, proposal rings and lab-diamond pieces in 10K, 14K and 18K, silver and platinum
A decade-established Jongno 3-ga couple-and-wedding-ring house that typifies the district's modern consumer draw, couples fitting bespoke bands directly.
Ilias Jewelry
일리아스주얼리Known for wedding bands, diamond rings, bridal sets and daily or couple rings
A representative bridal-trousseau counter, the everyday consumer face of the district's big jewellery-mall buildings where visitors buy engagement sets.
ONEGOLD
원골드Known for couple rings, wedding and diamond rings, initial and coloured-stone rings with inner engraving
A roughly twenty-year Jongno couple-ring house illustrating the district's draw of diverse ring designs at prices couples cite as below general retail.
J.Button Jewelry
제이버튼쥬얼리Known for wedding rings, bridal sets and diamond rings across signature and themed collections
A newer designer-led Jongno bridal house showing the district's shift from anonymous gold booths toward branded, story-driven consumer jewellery.
- Jongno Jewelry Town. Retail-arcade market building hosting hundreds of tenant jewellery booths.
- Hyosung Jewelry City. Jewellery-mall building at 183 Jongno housing many bridal counters.
- Dansungsa Jewelry Center. A former cinema converted into a jewellery centre of about 500 booths.
- Korea Precious Metal & Gem Appraisal Institute. Grading and appraisal lab in Bongik-dong.
- Wooshin Gemological Institute of Korea. Gemstone grading laboratory serving the Jongno trade.
- Korea Diamond Center (Jongno). Diamond appraisal and buy-back dealer near Jongno 3-ga Station.
- Korea Jewelry Industry Cooperative Federation. Umbrella trade association for Korea's jewellery industry.
On the map
- Jongno 3-ga jewellery street (~1 km)
- Yeji-dong, Jongno 4-ga (the origin)
- Danseongsa (historic cinema landmark)
In the district
Walk the district
Traveller notes
A genuine shopping-and-wholesale district — vast selection and prices well below typical Korean retail, but compare across the many shops.
- 1,000+ shops along ~1 km, wholesale and retail mixed — prices run about 20–40% below other Korean outlets.
- The full chain is on-site: stones ground, pieces designed and made, then sold — you can often have something made.
- It's also where Korean entertainers' jewellery is styled — a good place to read current Korean design trends.
