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The Atlas·Shenzhen
Shenzhen·China·Asia·Est. 1980s

Shuibei Jewellery Zone

China's jewellery capital — Asia's largest jewellery wholesale hub, where the majority of the country's gold and diamonds change hands

Manufacturing & wholesale

ChinaShenzhen, Luohu — China
Luohu District / central Shenzhen skyline as a geographic establishing shot for the cluster's home
Charlie fong · CC BY-SA 4.0
goldwholesalejewellery manufacturediamond wholesale

Shuibei, in Shenzhen's Luohu District, is "China's Jewellery Capital" — the country's largest and most complete gold-and-jewellery cluster, and Asia's largest jewellery wholesale hub. Where the West has historic quarters, Shuibei is the modern engine room of the trade: the place much of the world's jewellery is made and moved in bulk.

The scale is the story. By the end of 2023 the Luohu jewellery industry counted more than 20 specialised markets and nearly 20,000 businesses employing over 63,000 people, with combined annual revenue past 120 billion yuan (about US$16.5 billion). Shuibei is said to handle on the order of 60% of China's gold trading, 70% of its diamond wholesaling, and 80% of the country's rough-diamond imports.

It is a remarkably recent rise — "from border fishing village to golden capital." Shenzhen became China's first Special Economic Zone in 1980, and over the following four decades Shuibei built a complete industrial chain: design, R&D, production, exhibition, trading, branding, and testing, all clustered together.

This is not a tourist market but the trade's factory-and-wholesale floor — fast, industrial, and business-to-business — sitting behind the retail you see in other cities.

Buyer's guide

Planning to visit or buy in Shuibei Jewellery Zone?

Getting there and when to go, what a fair price looks like, how to verify what you're buying, and how to spot a fake — the practical, no-nonsense guide.

Read the buyer's guide →
Meet the district

Makers & Houses

Shuibei is China's dominant jewellery-wholesale hub, carrying roughly 60% of the country's gold trading and about 70% of its diamond and platinum wholesaling across thousands of legal entities. A handful of its houses grew into publicly listed national retail brands a consumer can actually buy from.

Because Shuibei is fundamentally a wholesale and B2B hub, very few nationally known consumer retail brands were born here. Most of the district's consumer buying happens at the walk-in gold malls rather than at branded shopfronts.

The journey through here
  1. Global minesSource
  2. Shuibei, ShenzhenAlloy
  3. Shuibei, ShenzhenMake
House·Working today·Est. 1999

Chow Tai Seng

周大生珠宝

Known for diamond rings, gold ornaments and bridal jewellery, in-store or online

A Shuibei-headquartered, Shenzhen-listed national jeweller with a large chain-store network, one of the very few genuinely consumer-facing retail brands rooted in the district.

MakeTradeSell
Website ↗Chow Tai Seng — official site
House·Working today·Est. 2004

Zhou Liu Fu

周六福珠宝

Known for gold rings, chains, earrings and diamond ornaments

Founded in April 2004 as the Shuibei gold hub was taking shape and headquartered near Shuibei, a large national gold and diamond chain, Hong Kong listed in 2025.

MakeSell
People's Daily — Shuibei: China's jewelry capital
House·Working today·Est. 1996

Cuilv

翠绿首饰

Known for themed gold jewellery series through franchise and self-operated stores

A Shuibei-headquartered gold house founded in August 1996 that runs its own consumer retail network of franchise and self-operated stores, reaching consumers directly, not only wholesale.

MakeSell
Website ↗翠绿制造 — official site
Maker·Working today·Est. 1997

Xingguangda

星光达珠宝

Known for diamond, K-gold, coloured-stone and jade set pieces, reachable through franchised retail outlets

A Shuibei-based diamond-setting maker formed in 1997, renowned for gem-set craft, that both supplies retail brands and runs its own-name jewellery brands reaching consumers through franchised outlets.

CutMakeTrade
GIA — Shenzhen: The Frontier of China's Gem and Jewelry Industry
Reference & context
  • Jinyafu. Luohu-rooted gold-jewellery group whose only located consumer venue sits outside Shuibei proper; provability thin.
  • Gangfu Jewelry (Kong Fook). Shuibei-headquartered jewellery supply-chain service provider to 70+ retail brands. B2B, not a consumer shopfront.
  • Yuehao Jewelry. Large R&D-production-wholesale enterprise, predominantly B2B.
  • Baitai. One of the world's largest gold-jewellery OEM manufacturers, a supplier, not a retailer.
  • Shuibei Jewelry Group. Market operator running the Shuibei International Jewelry Trade Center.
  • Walk-in gold malls. Jinzhan Jewelry Plaza, Shuibei No.1, Shuibei Gold/Silver Seat: venue operators where retail consumers buy gold near wholesale prices.
  • NGTC. State grading and certification lab with a strong Shenzhen presence.
Location

On the map

  • ◆Shuibei International Jewellery Trading Center
  • ◆20+ specialised gold & jewellery markets
  • ◆Luohu District, Shenzhen
Gallery

In the district

Shuibei International Jewellery Trading Center / jewellery wholesale market building exterIMooWraAFH · CC BY-SA 4.0
Video

Walk the district

Where luxury meet affordability: Shuibei's diamond and gold market · Fay in China

A taste of the district

The Shenzhen shelf — 8 pieces

The gold the district is known for, sourced on Amazon.

See the shelf →
Sources & references
  • Shenzhen Government — Shuibei trading hub↗
  • People's Daily — Shuibei, China's jewellery capital↗
  • Luohu Government — Shuibei International Jewelry Trading Center↗
Continue the journey

Where next?

Seoul·South Korea

Jongno 3‑ga Jewellery Street

Explore →
Los Angeles, United States
Los Angeles·United States

Los Angeles Jewelry District

Explore →
São Paulo, Brazil
São Paulo·Brazil

Sé & Downtown

Explore →
← The AtlasHallmarks of China & Hong Kong →