Shuibei Jewellery Zone
China's jewellery capital — Asia's largest jewellery wholesale hub, where the majority of the country's gold and diamonds change hands
Manufacturing & wholesale

Shuibei, in Shenzhen's Luohu District, is "China's Jewellery Capital" — the country's largest and most complete gold-and-jewellery cluster, and Asia's largest jewellery wholesale hub. Where the West has historic quarters, Shuibei is the modern engine room of the trade: the place much of the world's jewellery is made and moved in bulk.
The scale is the story. By the end of 2023 the Luohu jewellery industry counted more than 20 specialised markets and nearly 20,000 businesses employing over 63,000 people, with combined annual revenue past 120 billion yuan (about US$16.5 billion). Shuibei is said to handle on the order of 60% of China's gold trading, 70% of its diamond wholesaling, and 80% of the country's rough-diamond imports.
It is a remarkably recent rise — "from border fishing village to golden capital." Shenzhen became China's first Special Economic Zone in 1980, and over the following four decades Shuibei built a complete industrial chain: design, R&D, production, exhibition, trading, branding, and testing, all clustered together.
This is not a tourist market but the trade's factory-and-wholesale floor — fast, industrial, and business-to-business — sitting behind the retail you see in other cities.
Planning to visit or buy in Shuibei Jewellery Zone?
Getting there and when to go, what a fair price looks like, how to verify what you're buying, and how to spot a fake — the practical, no-nonsense guide.
Read the buyer's guideMakers & Houses
Shuibei is China's dominant jewellery-wholesale hub, carrying roughly 60% of the country's gold trading and about 70% of its diamond and platinum wholesaling across thousands of legal entities. A handful of its houses grew into publicly listed national retail brands a consumer can actually buy from.
Because Shuibei is fundamentally a wholesale and B2B hub, very few nationally known consumer retail brands were born here. Most of the district's consumer buying happens at the walk-in gold malls rather than at branded shopfronts.
- Global minesSource
- Shuibei, ShenzhenAlloy
- Shuibei, ShenzhenMake
Chow Tai Seng
周大生珠宝Known for diamond rings, gold ornaments and bridal jewellery, in-store or online
A Shuibei-headquartered, Shenzhen-listed national jeweller with a large chain-store network, one of the very few genuinely consumer-facing retail brands rooted in the district.
Zhou Liu Fu
周六福珠宝Known for gold rings, chains, earrings and diamond ornaments
Founded in April 2004 as the Shuibei gold hub was taking shape and headquartered near Shuibei, a large national gold and diamond chain, Hong Kong listed in 2025.
Cuilv
翠绿首饰Known for themed gold jewellery series through franchise and self-operated stores
A Shuibei-headquartered gold house founded in August 1996 that runs its own consumer retail network of franchise and self-operated stores, reaching consumers directly, not only wholesale.
Xingguangda
星光达珠宝Known for diamond, K-gold, coloured-stone and jade set pieces, reachable through franchised retail outlets
A Shuibei-based diamond-setting maker formed in 1997, renowned for gem-set craft, that both supplies retail brands and runs its own-name jewellery brands reaching consumers through franchised outlets.
- Jinyafu. Luohu-rooted gold-jewellery group whose only located consumer venue sits outside Shuibei proper; provability thin.
- Gangfu Jewelry (Kong Fook). Shuibei-headquartered jewellery supply-chain service provider to 70+ retail brands. B2B, not a consumer shopfront.
- Yuehao Jewelry. Large R&D-production-wholesale enterprise, predominantly B2B.
- Baitai. One of the world's largest gold-jewellery OEM manufacturers, a supplier, not a retailer.
- Shuibei Jewelry Group. Market operator running the Shuibei International Jewelry Trade Center.
- Walk-in gold malls. Jinzhan Jewelry Plaza, Shuibei No.1, Shuibei Gold/Silver Seat: venue operators where retail consumers buy gold near wholesale prices.
- NGTC. State grading and certification lab with a strong Shenzhen presence.
On the map
- Shuibei International Jewellery Trading Center
- 20+ specialised gold & jewellery markets
- Luohu District, Shenzhen

